Horrors: way back, this creative read science. Don't tell.
Thankfully, copywriting's in my blood. Humanity escaped unscathed.
I've spent my career working in marketing communications, the last 34 years as a freelance brand and business copywriter.
With several thousand commissions behind me, I guess I'm doing something right.
Many brands and companies in my folio you'll know instantly. They're household names.
Others - businesses and specialists in their sector - you perhaps won't. But their customers certainly will.
Much of my work has come right from the sharp end: briefs from busy advertising, marketing, PR and design agencies and groups - typically London or West London based.
The remainder is a mixture - projects direct for clients, and briefs for regional agencies in the UK and beyond.
For a selection of better-known names whose voice I've been trusted with, click some sectors or brands. Read some copy samples. Or simply call to see my book.
A NEED FOR REAL-TIME VISIBILITY
Quantifying construction project risk has never been more important. Facing lower margins and increasing competition, safeguarding business profitability, not growth, is now front of mind.