Web copywriting for The Knightsbridge, London. The Knightsbridge is a fully-managed enclave of high-specification private residential apartments and mews houses, set around a contemporary landscaped residents’ garden. Operating its own spa complex, business centre and round-the-clock concierge desk, the brief called for concise, measured storytelling outlining the five-star service and facilities.
- COPY: Ian Castle, Freelance Copywriter
- Client: The Knightsbridge Apartments
- DESIGN & PRODUCTION: Mozaik.com
Website copywriting sample: The Knightsbridge Apartments
Extracts:
Home:
Where Luxury Living Meets Exemplary Service
London: one of the most cosmopolitan, vibrant cities in the world. A hub for international commerce and business, universally acclaimed for its culture and arts.
The Knightsbridge sits in the capital’s heart: a fully-managed enclave of private residential apartments and mews houses, set around a contemporary landscaped residents’ garden.
The Residence:
A London residence with 5-star standards.
In 2005, a landmark London residence was unveiled in Knightsbridge. The vision: to create - private homes enjoying levels of service and facilities to rival any 5-star hotel.
Spanning 1.7 acres, property at The Knightsbridge comprises 201 residences - all set around an entirely private Feng Shui garden.
The Knightsbridge residents enjoy exclusive, unlimited access to the Kinesis Spa. Extensive facilities include a 20m pool, steam and sauna rooms and fitness suite. A professional team delivers health and wellbeing therapies, treatments and personal training.
Multiple lifts serve all floors - including the extensive underground parking.
Properties:
Spacious properties with views of Hyde Park and Knightsbridge.
Five-bedroom family-oriented dwellings blend seamlessly with one to four bedroom properties, whilst a number of Executive Studios offer the perfect pied-à-terre. Several residences enjoy double-height living spaces with mezzanine and duplex levels.
Floor-to-ceiling windows and paved private balconies afford extensive views taking in iconic London scenes such as Hyde Park and Knightsbridge itself. Many properties enjoy an aspect out onto the residents’ garden below.
To the East and West of the development, overlooking landscaped courtyards and water features, The Knightsbridge includes mews houses. Each two-storey dwelling affords spacious, modern accommodation with the attraction of a private front door within the courtyard.
Highlights and finishes.
Innovative design, quality materials and classic craftsmanship make each property individual. Entrance halls enjoy polished limestone. Doors and selected floors feature hardwood timbers.. Generous reception rooms and open-plan living areas create a relaxed, contemporary ambience - ideal for family and guests, visitors and friends.
Gardens:
The first Knightsbridge garden square for 150 years.
An award-winning private landscaped garden, the first in the area for 150 years, echoes Feng Shui design elements.
Set on two levels, long lawns are lined with Cypress Oak trees imported from Italy. Large water features, stocked with coy carp, complement contemporary sculpture and artworks.