Web copywriting for Duraflex DuraGreen windows. DuraGreen, developed by Duraflex, is the UK’s most energy-efficient double glazing window brand. Crisp, focused copy gave design agency The Lines Group messaging that highlighted the heating and emissions savings to homeowners, whilst engaging trade fabricator and installer customers in the brand’s compelling green credentials.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: Lines Group
Website copy sample: Duraflex Duragreen windows
Extract:
Home:
Choose DuraGreen: the UK’s most energy efficient windows for your home
Selecting double glazing for your home is a major decision. It’s an important, lasting investment in your property. You’ll want to get it right.
Fuel costs are rising. You need to create a comfortable home environment that remains affordable to heat.
If the windows in your home consist of single glazed or older double glazed units, replacing them with DuraGreen energy efficient windows will save you money. It can reduce the energy you need to heat or cool your home by up to 20%. You’ll also help reduce greenhouse gas emissions.
Energy page:
Using less energy means less CO2
Using energy for heating (or cooling) dramatically impacts the environment. Generating energy typically produces greenhouse gases such as CO2. The more energy we use, the more emissions we create.
Science suggests man-made emissions play a major role in global warming and, in turn, influence climate change. Home energy use alone accounts for 27% of UK carbon dioxide (CO2) emissions which contribute to climate change.
Prevent energy waste
By making buildings more energy efficient with windows, we can reduce energy use and prevent energy waste. In the UK alone, fitting better windows could reduce emissions by almost 5 million tonnes.
The Glass and Glazing Federation calculates that if all UK replacement windows installed were Band C rated instead of the minimum building regulation specification, installing Duragreen windows is equivalent to making 34,000 cups of tea.
Call us today to discuss how fitting energy efficient windows could save around 750kg of CO2 per dwelling per year.