Villa Luxe is a premium family rental villa in a private residential enclave in Puerto Banus, Marbella, Spain. Completely remodelled after purchase, the owner – a luxury hotel developer – hired me to manage the online launch and website. The project spanned naming and branding; planning SEO strategy and domain choice; research and website copywriting; briefing site design, UX and booking requirements; co-ordinating professional location photography; and developing the villa’s visitor information guide. Within the first summer season (June to October) the villa’s occupancy rates had reached 95%.
- COPY & PROJECT MANAGEMENT: Ian Castle, Freelance Copywriter
- SITE: villa-rental-marbella.eu
- WEBDEV: Innerbox
Villa rental website copywriting sample: Villa Luxe
Extracts:
PUERTO BANUS HIGHLIGHTS
Beautiful sunshine. Graceful marina. Designer shopping and amazing food.
You won't just love the villa. You'll love its location, too. With a local supermarket, several restaurants, a taxi rank, a regular bus service and the beach all within a short walk, it’s not even necessary to have a car. However you choose to get about, Puerto Banus and the surrounding area promise a wealth of attractions and activities within easy reach. The question is, where will you head first?
Native nightlife
You don't simply party in Puerto Banus: you party with style. As a favourite playground destination for the rich and famous, it's hardly surprising you’ll find some of the smartest and most exclusive venues here. As you'd expect, the eclectic choice spans every kind of nightlife – from legendary clubs and discos to buzzing music bars. For a quiet drink, simply head for the 'backline', a street behind the port.
Chic shopping
Puerto Banus is Spain’s St Tropez. So alongside the sunshine, harbour, yachts and supercars, there’s a luxury shopping experience to match. In Puerto Banus Marina, along the front and second line, you’ll find designer outlets and boutiques out in force. Home to one of Spain’s largest El Corte Ingles department stores, the town also boasts the Marina Banus shopping centre and Centro Plaza development. For authentic market stalls, hit the Nueva Andalucia Artisan and Zoco del Sol markets.
ABOUT VILLA LUXE
Garden Tranquillity
To the rear of the villa, the south-facing gardens (not overlooked) provide a uniquely relaxing retreat - whilst younger explorers in the water or at play remain safe, secure and in-view. Sunbathe, read a book or browse the web in comfort on one of four luxurious steamer-style sun loungers with adjustable parasols. The al-fresco poolside dining area has a large table seating eight. At night, complementing the pool, the Mediterranean-style planting enjoys dramatic exterior mood lighting.
Poolside Oasis
An exceptional villa holiday starts with an exceptional private pool. Spanning a full 12m x 4m, warm, shimmering crystal-clear water and azure blue tiling set the benchmark high. The pool remains at the optimum temperature throughout summer assisted by solar panels, with an additional boost available during winter stays from a heat pump.
Sweet dreams
Pre-book sleeping arrangements at Villa Luxe just the way you want them. All fully air-conditioned, the main villa’s four double bedrooms (each with Super King 180cm/6ft double beds) sleep eight, with a fifth Super King double bed in the poolside cabaña studio. If required, bedrooms 2, 3, 4 and the cabaña can each be configured as twin-bed singles – perfect for organising children and bigger family groups.