My technology copywriter journey began writing with leading B2B tech marketing and PR agency Harvard. Fast forward some three decades, and my IT, cloud computing, telecommunications, software, cybersecurity and technology copywriting experience has pretty much sold it all. Some samples follow.
I’ve taken briefs from hundreds of organisations marketing technology-enabled products and services. It’s been an interesting mix: I’ve worked extensively across enterprise software and cyber and internet security; mobile services, satellite broadband, routers and switches; digital media pods; aerospace and aviation systems; EV charging solutions; even personal safety systems, including flame, smoke and gas detection alarms and fall protection devices. I can equally unpack the benefits of spinnining up virtualised computing environments, rationalise cloud vs. on-prem deployments, and articulate why business agility demands a composable enterprise.
If you have a complex technology-driven offer, I’ll gladly help you develop effective, potent messaging your audiences will understand.
Get in TouchView MoreWake up to Smart Care
You've seen what's at stake. We've given you the inside track. Now it's time to make the difference: to recruit partners and get them selling Cisco Smart Care Service. Wake up to Smart Care.
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The market and customer profiles are changing - we need to work together more. It's about recognising and developing business opportunities. It's about sharing risk - and reaping the rewards...
