Service sector copywriting. Share your insights for industry transformation.
My copywriting briefs in the Service sector have focused on marketing ERP software solutions and technologies for a leading global vendor. Working with subject matter experts I’ve developed C-suite thought leadership for blogs, eBooks, articles and case studies. Example topics explored include the impact of Artificial Intelligence (AI) and machine learning; the Internet of Things (IOT) and remote monitoring; the transition from fixed periodic maintenance to condition, use-based and predictive service models; Dynamic Planning and Scheduling Optimization (PSO) in Field service; the move to Circular operations; addressing the skills gap; and service revenue enhancement. Some copywriting samples follow.
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