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Service sector copywriter | Service sector copywriting & content

Service sector copywriting. Share your insights for industry transformation.

My copywriting briefs in the Service sector have focused on marketing ERP software solutions and technologies for a leading global vendor. Working with subject matter experts I’ve developed C-suite thought leadership for blogs, eBooks, articles and case studies. Example topics explored include the impact of Artificial Intelligence (AI) and machine learning; the Internet of Things (IOT) and remote monitoring; the transition from fixed periodic maintenance to condition, use-based and predictive service models; Dynamic Planning and Scheduling Optimization (PSO) in Field service; the move to Circular operations; addressing the skills gap; and service revenue enhancement. Some copywriting samples follow.

 

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Service sector profitability thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Service: your profit powerhouse’ thought leadership blog

FIVE OPPORTUNITIES FOR OEMS

OEMs who fail to secure service contract renewals can expect to see their customer base erode as third-party providers steal a march.

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Telecommunications 5G service predictions thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Telecommunications and 5G: sector predictions for 2022’ thought leadership blog

5G: A CRITICAL TECHNOLOGY/CHANGE ENABLER

As we continue to transition towards emissions-free transport, automotive manufacturers now rely on 5G streaming telemetry to launch viable autonomous and electric cars and light commercial vehicles.

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Service case study copywriting, Smart Care, IFS

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PROJECT & DELIVERABLES

IFS: Case study

ACQUIRING DATA

Using Artificial Intelligence (AI) and Machine Learning (ML) we’ll be able to predict service requirements with 80-90% accuracy.

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Sustainability award case study copywriting, Rolls-Royce, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

MULTIPLE DIGITAL TWINS

10,000 Rolls-Royce engines… service modelled virtually, each as a True Digital Twin.

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