IFS wanted to highlight how its ERP software could offer intelligence in end-to-end manufacture, transforming data into business value. Following briefings with IFS Manufacturing subject matter experts, and desk research, I developed treatments and voiceover/supers scripts for a series of 12 succinct 60-90 second explainer videos hosted on the industry landing page. This video script sample looks at way AI can impact Sales Order Capture.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Sales Order Capture video copy sample, Manufacturing sector, IFS (US English)
[Excerpt]:
Web teaser:
AI IN SALES ORDER CAPTURE
- How can I reduce call waiting queues?
- How can I manage complaints more effectively?
- How can I make my call handlers more productive?
Watch video>
Voiceover script:
Intelligence and automation can help manufacturers to automate and route responses to common customer queries, improving the customer experience. It can also support call handlers by serving them with relevant customer information.
Intelligent chatbots provide the ability to quickly serve customers with the information they need. Examples include routing enquiries about an order and answering Frequently Asked Questions. With the appropriate learning (and data to learn from), Intelligent Process Automation can understand the context of an interaction – for example, the specific nature of a complaint or issue – and automatically route it for action whilst providing a response.
Wider business benefits of using AI in Sales Order Capture and Customer self-service include:
- Access to relevant and augmented information about the customer for call handlers - they see unified real-time information highlighting any potential issues
- The ability to make informed up-sell or cross-sell recommendations on a call
- Increased retention through a better customer experience
- …and fewer queries for sales and finance staff
Implementing an ‘intelligent knowledge base’ to support and assist customer service will require staff training.
IFS is helping companies in call-center and field service environments exploit chatbots, self-service technology and Intelligent Process Automation to increase customer satisfaction and make call handlers more effective.
Fade to:
Transform your data into business value with ERP from IFS.
Runtime~ 70 secs