Launch pack copywriting, Jet Big retailer incentive for staff. Following its award-winning Smile loyalty scheme for Conoco, agency Clarke Hooper devised Big - an incentive programme rewarding Jet service station staff for building product sales, attracting customers and improving forecourt standards. I was briefed to draft snappy, upbeat copy for the giant-size launch pack, plus the introduction letters to staff and managers.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: Clarke Hooper
Staff incentive copywriting sample: Jet Big launch pack
[Extract]
Envelope:
big news
Presenter cover:
the Jet big incentive
- a big idea
- three big opportunities
- big rewards
Spread 1:
the big idea
You and your team are key to our business. So, after careful research and consultation across the network, we’re now ready to think big: a new incentive providing regular, substantial, rewards - for you, the retailer, and for all your staff.
Motivating success
People make a business. And motivation drives success. The big incentive programme encourages your staff to raise specific product sales, increase customer loyalty and maintain and improve standards. In return they earn generous rewards for themselves, their colleagues and for you.
So please do ensure your team all understand what the incentive can mean to them.
Because by thinking big, everybody wins.