IFS wanted to highlight how its ERP software could offer intelligence in end-to-end manufacture, transforming data into business value. Following briefings with IFS Manufacturing subject matter experts, and desk research, I developed treatments and voiceover/supers scripts for a series of 12 succinct 60-90 second explainer videos hosted on the industry landing page. This video script sample looks at way AI can streamline Product Lifecycle Management.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Product Lifecycle Management video copy sample, Manufacturing sector, IFS (US English)
[Excerpt]:
Web teaser:
AI IN PRODUCT LIFECYCLE MANAGEMENT
- What operational data should I capture and how can it create business value?
- How can I detect and reduce errors?
- Is all the data I need stored in my ERP or do I need to draw from external sources?
Watch video>
Voiceover script:
Intelligence and automation can help manufacturers manage their product lifecycle data more accurately and efficiently.
For example, using a recommender engine, ‘smart order forms’ can automatically present customers with relevant fields and recommended options based on the context of their order. In addition, Machine Learning can provide a self-auditing capability, highlighting any anomalies detected and reducing error rates.
Although large quantities of in-house data typically provide the basis for Machine Learning, pattern-matching and automation, this can be augmented with external data sources if they are appropriately structured.
Wider business benefits of using AI in Product Lifecycle Management include:
- Fewer operational errors due to better data integrity
- Faster R&D cycles due to quicker/speedier data entry
- More consistent data, simplifying reporting
- …and better access to structured and connected Product Lifecycle Management data with cognitive search
IFS is already helping customers to capture, select and validate the relevant, quality data needed to train Machine Learning models.
Fade to:
Transform your data into business value with ERP from IFS.
Runtime~ 70 secs