My copywriting briefs in the Manufacturing sector to date have marketed ERP software solutions and technologies for a leading global vendor. Working with subject matter experts I’ve developed C-suite thought leadership for blogs, and drafted eBooks; explainer videos showing the potential for AI and automation; plus case studies and white papers covering topics including the Circular economy, outcome-based selling, product-as-a-service, servitization and sustainability achievements. Some copywriting samples follow.
Get in TouchView MoreVISIBILITY SUPPORTS MARKET AGILITY
The new systemized approach is saving us hours every day. IFS has definitely allowed our users to accomplish more in less time.
View MoreHIGHLIGHT ANOMALIES
Artificial Intelligence can automatically detect and highlight errors or anomalies that would otherwise go unnoticed with manual checks…
View MoreSUBSTANTIAL SAVINGS
Our ability to deliver a complex remanufactured product like an engine or drivetrain with 80% lower energy consumption shines a light on the business model opportunities for manufacturers.
View MoreINTELLIGENTLY ROUTE INCOMING COMPLAINTS
AI-based technologies such as chatbots can intelligently triage and automatically route incoming complaints…
View MoreCIRCULAR THINKING
As a group, our single minded mission is simple: to reduce the carbon footprint we make on our world.
View MoreRECOMMENDER ENGINE
Using a recommender engine, ‘smart order forms’ can automatically present customers with relevant fields and recommended options based on the context of their order...
View MoreSETTING A STRATEGY
We realized our mission was really about creating a more comfortable, healthier and energy-efficient indoor climate for everyone.
View MoreDESIGNING FOR SERVICEABILITY
Gone are the impenetrable glued casings and ‘non-replaceable’ components. Servicing products efficiently requires design simplicity…
View MoreREUSE, RECYCLE, COMPOST
Our vision is to always leave the earth better than we found it.
View MoreCOMPARE ALTERNATIVE SUPPLIER PROFILES
AI can also gather and analyze data available from external sources in the public domain, offering useful insight…
View MoreQUALITY MANAGEMENT
Computer vision technology assists the inspection process by helping to collect data, identify non-conforming items and automatically fill relevant ERP fields.…
View MoreSUPPORT CALL HANDLERS
Intelligent chatbots provide the ability to quickly serve customers with the information they need. Examples include routing enquiries about an order and answering Frequently Asked Questions.…
View MoreRE-INVENTING SALES REVENUES
Phillips no longer sells lightbulbs to Schiphol airport in Amsterdam – it sells light. The airport pays for the light it uses, whilst Phillips remains responsible for fixtures, installations and performance.
