Financial services copywriting for NewWorld Insurance from Commonwealth Bank of Australia. As part of the NewWorld mortgage launch in the UK, agency Clarke Hooper Momentum briefed me to look at copywriting and development for the CBA's associated financial products. In this piece for property and mortgage insurances, both the mandatory and optional cover available is presented in a calm, level-headed conversational copy style - carefully aligned to the brand's Australian origins.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: Clarke Hooper Momentum
Retail Finance copy sample: NewWorld insurance
Extracts:
Don’t worry. We’re looking out for you.
Protecting your assets.
Your property is probably your most important financial asset. In the case of your home, it’s the place you live, perhaps even work at times, too. It’s where you’ll want to secure and enjoy your belongings. If you’re letting a property out, it’s an important investment. You’ll want to protect it properly.
As a condition of your NewWorld mortgage, you must arrange adequate Buildings Insurance - to safeguard your property against unforeseen damage or catastrophe. We offer highly competitive cover ourselves, or you can use another insurer. If you arrange Buildings insurance with us, we also offer comprehensive Contents cover as an extra option - to safeguard your possessions and valuables against accidental damage or theft.
Insuring your mortgage repayments
A mortgage is a long-term financial commitment. You’ll need to make regular repayments. How would you manage if you weren’t able to work because of an accident, illness or unemployment?
NewWorld Mortgage Payment Protection provides financial help to make your regular payments if you ever find yourself in this worrying position.
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Buildings insurance.
Essentials at a glance.
Buildings insurance covers the cost of repairing or rebuilding the structure of your home in the event of unforeseen damage. It protects you against events that could be expensive to repair, or - in the worst case - could make it necessary to rebuild your home.
Why do I need it?
Most lenders, including NewWorld, insist that owners make arrangements for buildings insurance cover to be in place before contracts are exchanged. Because the property represents security for the loan, it’s a condition of the mortgage.
NewWorld’s flexible approach means you are free to make your own arrangements if you wish. But to make life easier – and to ensure the level of cover, service and value you should expect – we recommend you consider our own Buildings Cover.
We’ve highlighted some of the features below.