‘Infrastructure projects: the new future for construction?’ blog post copywriting, IFS. Predictions suggest that spending on new infrastructure projects has now overtaken spending on property construction and will continue to lead for the next decade. This thought leadership blog, briefed to me by the Engineering, Construction & Infrastructure VP, analyses the shift.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Construction thought leadership blog copy sample, IFS (US English)
[Excerpt]:
OPPORTUNITIES: NEW VS. UPGRADE PROGRAMS
In contrast to the relatively new infrastructure seen in Asia, countries like the US and the UK are now lagging behind, often ‘making do’ with older infrastructure, an increasing proportion of which is no longer fit for purpose or approaching end of life. Take airports, for example: major termini in China, Singapore or Dubai are typically newer and significantly more advanced than comparably sized airport hubs in the US or the UK.
One of the major advantages of new, modern infrastructure is around lifetime cost. New construction is designed at the outset to be economic to operate and maintain, whilst older infrastructure demands significant continuous investment to keep it operating, as costs rise with age. In the meantime, the opportunity for contractors to secure retrofit, upgrade and maintenance contracts for older infrastructure is significant.