Web site copywriting, SEO, e-marketing and consulting for Strozzi Palace Suites. Following a £0.75m conversion of a landmark historic property, I worked with the owners to launch, market and develop Cheltenham’s first boutique suites apart-hotel. Competing head-to-head with established, premium hotel brands in Cheltenham, the website and customer experience needed to set the venture apart. Over eight years, we successfully championed our consumer proposition: enjoy boutique luxury with the extra freedom and value that comes with a private, self-contained suite. As well as planning and writing the site, I also managed creative development, including a cleaner look and navigation, more flexible grid for content and distinctive new photography. Consulting included developing intelligent logic rules allowing the bespoke e-commerce system to automatically generate and serve late availability deals, whilst SEO optimised landing pages delivered page one SERPS visibility. With 94% suite occupancy, and #1 ‘Hotel in Cheltenham’ TripAdvisor ranking from 2015 to 2017, I finally helped the owners achieve their exit, resulting in a seven-figure acquisition.
- COPY, CONSULTING & PROJECT MANAGEMENT: Ian Castle, Freelance Copywriter
- CLIENT: Strozzi Palace
- WEBDEV: Innerbox
Boutique Suites hotel website copywriting sample: Strozzi palace
Extracts:
Page title: Cheltenham Hotels vs. Strozzi Palace: 10 Reasons To Stay
Description: Corporate Cheltenham hotels don’t come close. Strozzi Palace suites boast a kitchen/diner, luxury bathroom, free Wi-Fi, iPod dock, flat screen TV & more.
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Luxury Cheltenham Hotels vs. Strozzi Palace Suites.
10 Great Reasons to stay with us.
There are lots of great reasons to stay with us. Here’s what we feel are our guests’ top 10…
- Style. Superlative accommodation.
Why suffer a boring chain hotel? Enjoy Cheltenham in style. Historic Strozzi Palace is a Grade II listed building modelled on an Italian Palazzo – now beautifully converted into six exquisitely furnished self-contained suites.
- Freedom. Be independent.
Come and go as you please. Dine whenever and however you want. We have six fantastic restaurants all within 60 seconds’ walk. Alternatively, settle in and prepare a light snack in your self-catering suite.
- Location. Everything on the doorstep.
Strozzi Palace is central. We’re under a minutes’ walk from Cheltenham Promenade’s legendary shops, boutiques and restaurants. Cheltenham’s Art Gallery and Library is metres away.
- Value. Affordable luxury.
“Top hotels” have toppy overheads too. They’re vastly overpriced and consistently under-deliver. “Budget hotels” boast faceless décor and vending machines: cheap in every respect. Strozzi Palace operates smarter. Your money buys a fantastic boutique suite, with premium quality furnishings and fittings, in an unrivalled location. If you want ‘something special’, nowhere in Cheltenham beats Strozzi Suites for value.
- Individuality. Personal service.
Whether you book online or by phone, we go the extra mile to deliver everything you expect - and more. If you have a specific request just ask – we’ll do everything we can to accommodate your wishes.
- Privacy. An exclusive Oasis.
With just six suites, the Strozzi Palace is peaceful, totally private and altogether very special. Secure Foyer entry and monitoring systems ensure exclusive access to Strozzi Palace guests only. Your quiet enjoyment is always assured.
- Business-ready. Complimentary Wi-Fi.
If you’re here on business, a Strozzi suite is ideal. Enjoy complimentary Wi-Fi for the duration of your stay. Every suite has a full-size writing bureau or desk.
- Effortless. Daily Maid Service.
Take a break and enjoy your stay. Our Daily Maid Service will tidy your suite daily, providing fresh towels and bed linen as required.
- Easy parking. Safe and convenient.
Pre-book our allocated central parking, just 80m (a minute’s walk) from our door. It’s CCTV monitored, regularly inspected and security lit at night.
- Flexibility. Short or long stay.
Book for a night, a weekend or even several months. We offer exceptional discount deals for longer stays and for guests in Cheltenham on business. Just call and see what we can do for you.