Teenager brochure copywriting for BD Medical ‘Living with Diabetes’ Guides. Agency InTouch was tasked with raising awareness of the BD Medical needle brand amongst newly diagnosed diabetics – including teenagers. To a teenager, a diabetes diagnosis may appear particularly traumatic; the perceived loss of freedom can result in anger and resentment – making it hard to subsequently inform and reassure. Marrying a streetwise, no nonsense urban copy style with a contemporary magazine format, the guide makes this important and reassuring connection.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: InTouch
Healthcare brochure copywriting samples: Diabetes guides, BD Medical
Extract: teenager guide
Cover:
Living with diabetes
A 'how to' guide
Intro:
Chill. Together we’ll sort this
You’re reading this booklet because you need to start injecting insulin.
Sure: it’s a bit of a pain. But we’ll sort this together.
Around 800,000 people in the UK and Ireland inject to manage their diabetes including kids and teens at school and college. Guys and girls at uni or at work.
People like you.
Injecting isn’t difficult. It’s easy to learn. It’s quick and non-disruptive to your day.
It’s just about getting yourself into a good, regular routine.
This guide explains how to get started. Along with advice from your doctor or a diabetes nurse (DSN/DNS), this booklet
will help.
Spread:
The basics
Box out:
Learning you have diabetes probably comes as a shock. But it’s not the end of the world.
You’ll still be enjoying life with all your mates. You just need to take steps to keep your diabetes under control.
Your doctor and nurse will show you how. Plus your family and friends are all there to help.
You really aren’t alone.
Feeling odd.
Too little or too much blood glucose.
Having diabetes means that you need to keep your blood glucose level balanced.
It’s tricky: your metabolism is constantly changing depending on your treatment, what you’re doing (e.g. exercise), what you’ve eaten or drunk – and how long ago.
Your blood glucose mustn’t get too high. If it does, you’ll have hyperglycaemia (high blood sugar). Equally though, it mustn’t fall too low. If it does you’ll have hypoglycaemia (low blood sugar).
When this happens, you need to be able to recognise what’s wrong and know what to do if you start to feel odd.