Brochure copywriting for BD Medical ‘Living with Diabetes’ Guides. BD Medical is the only manufacturer to produce ‘universal fit’ needles - products that fit any brand of diabetes pen. Agency InTouch was tasked with raising awareness of the brand amongst diabetics, carers and healthcare professionals. All too often a diabetes diagnosis comes as a shock. Spanning 5 key audience segments, I was briefed to draft a series of guides that would reassure and educate newly diagnosed patients. With style, tone and content sensitively tailored to each audience group, patients are encouraged to manage diabetes properly, inject safely and continue to live life to the full.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: InTouch
Healthcare brochure copywriting samples: Diabetes guides, BD Medical
Extract: guide for children
Cover:
Growing up with diabetes
A first-time guide for really cool, adventurous kids
Intro:
Ready for a little adventure?
You’ve got something called diabetes.
So your body needs a little help. It needs something called insulin because it can’t make its own properly. That’s where you come in.
Together, we’ll find out how, and when, you need to inject insulin.
Your doctor, nurse and your family will all help you out. Soon, doing your injections will just be routine.
Ready for an adventure? Then let’s get going…
Spread:
So what’s wrong with me? Diabetes stuff...
Here we go. Don’t forget you’re not alone! If there’s anything you don’t understand, just ask your nurse, parents or carer.
Why do I need insulin?
An organ called your pancreas, behind your stomach, isn’t working properly.
It can’t make something called insulin anymore.
Insulin is really important. It helps the sugar you get from eating food enter all the cells that make up your body. Once in the cells, the sugar is used to produce the energy your body needs to function properly.
Without insulin, the energy stays as sugar in your blood. Because your body has stopped making insulin you will have to inject it into your body yourself.
With the right amount of insulin, you’ll feel well.
You’ll be able to run around. Make people jump. Make funny rude noises. In fact, generally have a whole lot of fun, just like everyone else.
How did I get diabetes?
Ah! Good question. We’re not really sure.
Most times, children found with diabetes are born with it.
Diabetes isn’t like a cold – you can’t catch it. And you don’t have diabetes because you did something wrong.
There are quite a few children with Type 1 diabetes, just like you. Around 16,500 children under 14 have it in the UK and Ireland.
How do we treat it?
We treat diabetes by showing you how to control the sugar levels in your blood. That means injecting the insulin that your body can’t make, eating properly and exercising.
You need to inject insulin under the skin so it can pass into your bloodstream. You can’t swallow insulin because it’s destroyed in your stomach.