‘Fighting back against the Great Resignation’ blog post copywriting, IFS. The IFS ‘Voice of Experience’ campaign on LinkedIn shares personal and provocative thinking from some of its most senior team. This blog post, developed working with the Customer Experience Strategy Officer, shines a light on the causes of the global skills shortage facing companies post-COVID, carefully delivered in his unique tone of voice.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
‘The Great Resignation’ thought leadership blog copy sample, IFS (US English)
[Excerpt]:
THE GREAT RESIGNATION
Employees are leaving their jobs in record numbers. This sudden attrition is not a US aberration: it’s a global trend. A survey by Randstad UK found that, overall, one in four workers were planning to move within the next few months. Already the phenomenon has been labelled ‘The Great Resignation’.
The drivers are interesting. The pandemic saw customer expectations shift, almost overnight, as businesses raced to adapt and launch digital-first online operations and experiences that could ensure commercial survival. The upshot was a seismic transformation. Several sectors have enjoyed unprecedented growth from unrelenting customer demand – but at a cost. In many instances, entire teams have been pushed to the limit of what is humanly possible in a role.
18 months down the line, these latest quit numbers shine a light on the mindset of countless employees the world over: they are burnt out, feel undervalued and disillusioned – and are now ready to embrace growing new job vacancies and rising pay elsewhere.
From a management perspective, dealing with the uncertainty of absenteeism due to COVID isolation is bad enough. But couple it with unprecedented churn from skilled, valuable team members, and you have an existential threat.
[Excerpt]:
WANTED: MEANING AND PURPOSE
It’s generally accepted that the pandemic, and all the restrictions and sacrifices it has entailed, has caused many to fundamentally re-think what matters in their lives. Family, wellbeing, and a sense of purpose and meaning are all high on the radar. This, in turn, is influencing our behaviors and decision-making. Just as we judge and choose brands based on how they make us feel, we are now directing that same scrutiny and emotional intelligence towards our employers and their demands.
The countless experiences and concessions initially adopted to weather the pandemic have translated into long term expectations from customers – and exceptional new demands on employees. Organizations now face a stark choice: fail to recognize the pressures and watch employees leave in droves; or engage properly to create a workforce that feels invested, valued and purposeful. It’s about listening properly to really understand what is happening daily on the ground.