IANCASTLE:FREELANCE

Subaru automotive brand copywriting for International Motors

Automotive website copywriting, model range, Subaru UK

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PROJECT & DELIVERABLES

SUBARU UK: New website copy/TOV and model year messaging

XV. URBAN HERO. AND RURAL GETAWAY.

In the week, town is home. But at the weekends, you like to explore. A trip might see pot-holes. Tracks. Even the odd field. Compact yet capable, the Subaru XV isn’t just the perfect vehicle to sweep you effortlessly through city traffic; it’s also the ideal All-Wheel Drive Crossover, too.

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Automotive website copywriting, technologies, Subaru UK

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PROJECT & DELIVERABLES

SUBARU UK: New technologies website messaging

BOXER ENGINE

All SUBAU engines sit lower and flatter, creating a vehicle that’s perfectly balanced for great handling and road holding.

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Automotive brochure copywriting, all-new Outback, Subaru UK

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PROJECT & DELIVERABLES

SUBARU UK: All-new Outback brochure/eBook copy

ALL-NEW OUTBACK. CHOOSE YOUR NEXT ADVENTURE.

All-new Outback is, quite simply, the toughest, most rugged, most capable SUBARU SUV ever produced. Whether it’s an icy school run, a motorway commute or a wet gravel track ascent, the latest Outback guarantees sure-footed capability and total confidence at the wheel.

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