IANCASTLE:FREELANCE

Mercedes-Benz Cars automotive brand copywriting

Automotive DM copywriting, E-Class, Mercedes-Benz UK

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PROJECT & DELIVERABLES

MERCEDES BENZ: DM model brochure

E is for Dynamic multicontour seats

On long journeys, encouraging circulation in the back and shoulder muscles can help prevent fatigue. So the multi-contour backrest has a massage function at fingertip control. We admit it. We'll use any opportunity to keep you happy behind the wheel.

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Retailer Guide copywriting, Mercedes-Benz showroom environment

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PROJECT & DELIVERABLES

MERCEDES-BENZ UK: new showroom environment guide

Creating your environment.

This guide outlines the new Mercedes-Benz Retail Environment. It explains what the programme consists of, showing you how to get the most business benefit out of your new POS elements.

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Retailer Guide copywriting, Mercedes-Benz showroom Point of Sale launch

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PROJECT & DELIVERABLES

MERCEDES-BENZ UK: showroom POS guide

This Guide.

The Mercedes-Benz Retail Point of Sale programme is the culmination of more than 3 years' consultation, operational research and creative development. It will enhance your showroom environment and help you achieve successful product launches.

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