IANCASTLE:FREELANCE

IFS enterprise software brand copywriting

Digital Transformation in the Energy sector white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: White paper, Energy sector

RENEWABLE GENERATION

The demand for sustainable power from renewables sees the grid in flux…

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ESG strategies for energy companies white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ESG white paper, Energy sector

RESILIENCE

One of the biggest sustainability challenges facing energy and utility organizations is achieving resilience - both within the business and in its capacity to supply…

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Utility of the Future white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Utility of the future white paper, Energy sector

INCREASING CONSUMER EXPECTATIONS

Consumers are increasingly expecting the same choice, responsiveness, and value that they experience when shopping online from their utility providers.

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Asset lifecycle servitization white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Asset lifecycle servitization: the new business model for the construction sector’ white paper

CONSTRUCTION MEETS OPERATION AND MAINTENANCE

Facing low sector margins, high risks and minimal profits for building assets, general contractors are realizing that they’re walking away from more money on the table once an asset is complete.

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‘Managing risk’ construction white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Managing risk through the construction project lifecycle’ white paper

A NEED FOR REAL-TIME VISIBILITY

Quantifying construction project risk has never been more important. Facing lower margins and increasing competition, safeguarding business profitability, not growth, is now front of mind.

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‘Plant & Equipment Management’ Construction white paper copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Total control: Plant & Equipment Management’ white paper

TOTAL CONTROL

Centralized, company-wide asset visibility averts costly idle or underutilized resources...

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Energy sector case study copywriting, Østfold Energi, IFS

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PROJECT & DELIVERABLES

IFS: Case study

MOMENT OF SERVICE

Our focus is constant uptime, availability and business resilience.

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Service case study copywriting, Smart Care, IFS

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PROJECT & DELIVERABLES

IFS: Case study

ACQUIRING DATA

Using Artificial Intelligence (AI) and Machine Learning (ML) we’ll be able to predict service requirements with 80-90% accuracy.

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Manufacturing case study copywriting, Pukka Herbs, IFS

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PROJECT & DELIVERABLES

IFS: Case study

VISIBILITY SUPPORTS MARKET AGILITY

The new systemized approach is saving us hours every day. IFS has definitely allowed our users to accomplish more in less time.

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Construction & Engineering case study copywriting, Derome, IFS

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PROJECT & DELIVERABLES

IFS: Case study

FURTHER DIGITIZATION PLANNED

IFS means we can innovate quickly to deliver valuable customer-centric functions. In a commoditized sector, it sets us apart.

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Construction & Engineering case study copywriting, Babcock Energy & Marine, IFS

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PROJECT & DELIVERABLES

IFS: Case study

FLEXIBILITY FOR THE MOST DEMANDING PROJECTS

It’s amazing to think that using IFS applications, we can deliver a 65,000 tonne aircraft carrier that will sail the seas for the next 50 years.

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Sustainability award case study copywriting, Rolls-Royce, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

MULTIPLE DIGITAL TWINS

10,000 Rolls-Royce engines… service modelled virtually, each as a True Digital Twin.

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Sustainability award case study copywriting, Volvo group Circular Operations & Solutions, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

SUBSTANTIAL SAVINGS

Our ability to deliver a complex remanufactured product like an engine or drivetrain with 80% lower energy consumption shines a light on the business model opportunities for manufacturers.

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AI in Operational Intelligence video scriptwriting, IFS

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PROJECT & DELIVERABLES

IFS: AI in Operational Intelligence video

HIGHLIGHT ANOMALIES

Artificial Intelligence can automatically detect and highlight errors or anomalies that would otherwise go unnoticed with manual checks…

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Sustainability award case study copywriting, Eco Spindles, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

CIRCULAR THINKING

As a group, our single minded mission is simple: to reduce the carbon footprint we make on our world.

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AI in Customer Relationship Management video scriptwriting, IFS

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PROJECT & DELIVERABLES

IFS: AI in Customer Relationship Management video

INTELLIGENTLY ROUTE INCOMING COMPLAINTS

AI-based technologies such as chatbots can intelligently triage and automatically route incoming complaints…

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Sustainability award case study copywriting, Climate for Life, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

SETTING A STRATEGY

We realized our mission was really about creating a more comfortable, healthier and energy-efficient indoor climate for everyone.

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AI in Product Lifecycle Management video scriptwriting, IFS

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PROJECT & DELIVERABLES

IFS: AI in Product Lifecycle Management video

RECOMMENDER ENGINE

Using a recommender engine, ‘smart order forms’ can automatically present customers with relevant fields and recommended options based on the context of their order...

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Sustainability award case study copywriting, Nature’s Path Foods, IFS

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PROJECT & DELIVERABLES

IFS: Case study, Change for Good awards

REUSE, RECYCLE, COMPOST

Our vision is to always leave the earth better than we found it.

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Infrastructure Construction Projects: The New future? AI thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Infrastructure Construction Projects: The New future?’ thought leadership blog

MODERN CONSTRUCTION: FULL DIGITAL LIFECYCLES

Within 5 years, 50% of all construction projects will use offsite/modular manufacturing and/or 3D printing, with prefabricated modules accounting for up to 25% of the construction.

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AI in Procurement video scriptwriting, IFS

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PROJECT & DELIVERABLES

IFS: AI in Procurement video

COMPARE ALTERNATIVE SUPPLIER PROFILES

AI can also gather and analyze data available from external sources in the public domain, offering useful insight…

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‘The hidden cost in Construction’ AI thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘The hidden cost in Construction’ thought leadership blog

PROTECTING PRESSURED MARGINS

Whilst renting machinery and plant assets is financially attractive, unless used effectively, hired assets also represent a significant hidden cost.

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IFS: AI in Quality Control video

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PROJECT & DELIVERABLES

IFS: AI in Quality Control video

QUALITY MANAGEMENT

Computer vision technology assists the inspection process by helping to collect data, identify non-conforming items and automatically fill relevant ERP fields.…

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‘Designed with servicing in mind’ thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Designed with servicing in mind’ Manufacturing’ thought leadership blog

DESIGNING FOR SERVICEABILITY

Gone are the impenetrable glued casings and ‘non-replaceable’ components. Servicing products efficiently requires design simplicity…

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AI in Sales Order Capture video scriptwriting, IFS

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PROJECT & DELIVERABLES

IFS: AI in Sales Order Capture video

SUPPORT CALL HANDLERS

Intelligent chatbots provide the ability to quickly serve customers with the information they need. Examples include routing enquiries about an order and answering Frequently Asked Questions.…

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‘Outcome-based selling and Product-As-A-Service’ thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Product-As-a-Service in Manufacturing’ thought leadership blog

RE-INVENTING SALES REVENUES

Phillips no longer sells lightbulbs to Schiphol airport in Amsterdam – it sells light. The airport pays for the light it uses, whilst Phillips remains responsible for fixtures, installations and performance.

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CEO Advisors’ Guide eBook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Achieving value from enterprise-wide technology change eBook

GOING LIVE IS NOT A MEASURE OF SUCCESS

Businesses exist to make money, so any change project should show a fiscal, value-based improvement through growing revenue, cutting costs, or mitigating risk…

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New Energy Sources eBook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: New Energy Sources eBook

A NEW ENERGY LANDSCAPE

As society increasingly demands decisive action on climate change, the global move towards decarbonization and sustainable energy is rewriting traditional business models

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Utilities AI thought leadership blog copywriting, IFS

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IFS: ‘Friend or foe – AI could fuel the utility of the future’ thought leadership blog

CREATING A BETTER CUSTOMER EXPERIENCE

Utilities are under pressure to become more responsive to customer demands. But they lack the organization and structure to deliver that customer experience affordably.

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Energy sector digital transformation thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Why a third of energy companies seek tighter integration’ thought leadership blog

ASSET MANAGEMENT

Challenges around asset management are particularly interesting. By way of analogy, the task is a bit like trying to rebuild an airplane whilst still flying it.

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Energy asset investment ebook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Optimizing Asset Investment in the Energy Sector eBook

ASSET MANAGEMENT FOR A SECTOR IN TRANSITION

Given limited resources, including a diminishing skilled workforce and finite capital, organizations are increasingly looking to predictive asset maintenance to extend asset lifetimes.

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Service sector profitability thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Service: your profit powerhouse’ thought leadership blog

FIVE OPPORTUNITIES FOR OEMS

OEMs who fail to secure service contract renewals can expect to see their customer base erode as third-party providers steal a march.

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Telecommunications 5G service predictions thought leadership blog copywriting, IFS

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IFS: ‘Telecommunications and 5G: sector predictions for 2022’ thought leadership blog

5G: A CRITICAL TECHNOLOGY/CHANGE ENABLER

As we continue to transition towards emissions-free transport, automotive manufacturers now rely on 5G streaming telemetry to launch viable autonomous and electric cars and light commercial vehicles.

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‘The Great Resignation’ LinkedIn thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘The Great Resignation’ thought leadership blog

Wanted: Meaning and Purpose

Organizations now face a stark choice: fail to recognize the pressures and watch employees leave in droves; or engage properly to create a workforce that feels invested, valued and purposeful.

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‘The Ultramarathon Mindset’ LinkedIn thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘The Ultramarathon Mindset’ thought leadership blog

SMART RESILIENCY…IN BITE-SIZE CHUNKS

‘Resiliency, especially in business, is concept that’s often misunderstood. It’s not about blind, dogged, single-minded determination. Rather, smart resiliency is about knowing when to stop and regroup…’

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‘Innovation Exposed’ LinkedIn thought leadership blog copywriting, IFS

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PROJECT & DELIVERABLES

IFS: ‘Innovation Exposed’ thought leadership blog

INNOVATION: A STRATEGY

Innovation is also not the result of a single team. Rather, innovation is a strategy. For a software organization like IFS, it’s a mindset – something that sits at the heart of the entire IFS R&D organization.

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