In the 1997 dot com boom, the UK Government and (then) DTI embarked on 'IT for All' - a national four-year £5m initiative designed to help all sections of society better understand and exploit the benefits of emerging Information and Communication Technologies. I was briefed by the agency to write for communications across the campaign including the technology guide, web site, national door drop/insert leaflet, partner brochure and newsletters. With door-drop distribution running into several million copies, simple, clear messaging encouraged the public to re-think their perceptions of IT: to call for free information and to try out technologies for themselves at partner - sponsored events. Archived copywriting samples available on request.
Get in Touch