Corporate brochure copywriting and new brand positioning for Hamworthy Heating. Hamworthy introduced the concept of modular boilers - now used in 80% of installations. As a heating technology pioneer with a 35 year heritage, the brand needed to capitalise on its impressive credentials in the commercial sector. I was commissioned to develop a new corporate positioning -'Heating at work' - and write this brochure illustrating sector capability. Visually anchoring the spreads around human interest applications further emphasises the importance of the company's work.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: RPG
Corporate brochure and brand positioning copywriting sample: Hamworthy Heating
Extract:
Insight. Understanding commercial needs.
The business of building is uncompromising. Timescales are inflexible. Budgets are fixed. Contractors and project managers are under pressure to deliver.
Delays and queries are decidedly unwelcome.
Hamworthy’s technical engineering team understands the trade’s concerns implicitly. Flexibility drives timely solutions. World class manufacturing guarantees a superior quality response.
Load and space constraints. Building controls. Regulatory issues. Government grants, incentives and more. For any project we offer advice on all aspects of equipment suitability and design, coupled with rapid quotation and fast, ‘as promised’ delivery. One call is all it takes. Through regular product training and workshops, our UK service network is an extension of our technical team.
The right solution. On time and budget. Delivered on site.
Hamworthy. Heating at work.