Hamworthy Heating markets a wide range of commercial heating solutions for plant rooms. The brief called for an arresting campaign to place the Modumax condensing boiler range front-of-mind with the trade when specifying replacements for end-of-life atmospheric boilers. The campaign concept used X-ray imagery alongside the line ‘Get a deeper understanding’. Page, strip and digital banner executions highlighted reliability and compliance, the small footprint, controllability and ease of replacement.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: RPG
Trade condensing boiler awareness campaign: Hamworthy Heating
Compact Condensing.
Get a deeper understanding.
Plant room space is scarce.
It’s costly, too.
Enter the all-new condensing Wessex ModuMax boiler range.
With a footprint just 0. 82sq.m, it delivers up to a massive 750kW – twice the output /sq.m of the nearest rival. Flexible, modular and stackable, Wessex ModuMax fits comfortably through standard doorways.
Wessex has been the name of choice with specifiers for more than 25 years.
Get a deeper understanding of your heating options. Talk to Hamworthy. Call 0845 450 2865 or email sales @ hamworthy-heating.com
Hamworthy. Heating at work.