My writing commissions for the Energy and Utilities sector centre around thought leadership and sector insights for technology vendors marketing enterprise solutions. Ageing infrastructure, increased competition, renewable net zero targets and ESG goals mean Energy and Utility firms are looking to transform their business models. My work explaining these business challenges and solutions includes white papers, case studies, eBooks and blogs. Some of my Energy and Utilities sector copywriting samples follow.
Decarbonization is driving the shift to renewable energy generation, with traditional oil & gas sector players pivoting towards new ventures and diversifying into wind, solar, wind and now hydrogen. New challenges such as behind-the-meter generation and distributed energy resources (DERS) mean organisations need agility enabled by digitalisation. Through subject matter expert interviews and research, my copywriting generates authoritative campaign assets for Energy & Utilities decisionmakers and marketers.
If informed, well-researched messaging could help your organisation compete in, or sell to, the Energy sector, call today.
Get in TouchView MoreASSET MANAGEMENT FOR A SECTOR IN TRANSITION
Given limited resources, including a diminishing skilled workforce and finite capital, organizations are increasingly looking to predictive asset maintenance to extend asset lifetimes.
View MoreCREATING A BETTER CUSTOMER EXPERIENCE
Utilities are under pressure to become more responsive to customer demands. But they lack the organization and structure to deliver that customer experience affordably.
View MoreA NEW ENERGY LANDSCAPE
As society increasingly demands decisive action on climate change, the global move towards decarbonization and sustainable energy is rewriting traditional business models
View MoreASSET MANAGEMENT
Challenges around asset management are particularly interesting. By way of analogy, the task is a bit like trying to rebuild an airplane whilst still flying it.
View MoreRENEWABLE GENERATION
The demand for sustainable power from renewables sees the grid in flux…
View MoreRESILIENCE
One of the biggest sustainability challenges facing energy and utility organizations is achieving resilience - both within the business and in its capacity to supply…
View MoreINCREASING CONSUMER EXPECTATIONS
Consumers are increasingly expecting the same choice, responsiveness, and value that they experience when shopping online from their utility providers.
View MoreMOMENT OF SERVICE
Our focus is constant uptime, availability and business resilience.
