Copywriting and editing for Domino's employee Career Development Handbook. Domino's has more than 40 years' retail experience spanning 50 markets worldwide. In each country, a national training programme ensures operational excellence and structured personal and professional development for all staff. As part of a redesign project, Agency Paprika briefed me to review the copy for the UK's 318pp Career and Personal Development handbook, simplifying the structure and building employee rapport through a collegiate, upbeat tone.
- COPY & EDITING: Ian Castle, Freelance Copywriter
- CLIENT: Domino’s
- DESIGN: Nigel Tipping
Employee handbook copywriting & editing sample: Domino’s
Extracts:
Together we’ll deliver
A very warm welcome to Domino’s Pizza. It’s great to have you with us.
We know you’ve made an important decision; after all, it’s not every day you choose the world leader in Pizza Delivery as the place to build your career. So we’re delighted and honoured you’ve joined us. And you can be absolutely sure that we won’t let you, or your ambitions, down.
At Domino’s Pizza we’ve a simple belief: the company with the best people wins. That’s you. That’s your colleagues. That’s us. Working together. Delivering as a team.
The Domino’s Pizza Management Development Programme, outlined in this guide, will mark the beginning of your specialist training. A journey that demands commitment and dedication. A journey that will demand integrity, honesty, diligence, compassion and time – listening, learning, practicing and mastering.
This program isn’t intended to teach you everything you’ll need to know. That only comes with experience. It will, however, provide you with an excellent foundation of time-proven skills and knowledge on which you can build a successful career.
As your confidence and professionalism grows, so will your contributions as a member of the Domino’s Pizza Family.
Welcome to a fun, profitable and – perhaps most importantly – hugely rewarding future with Domino’s.