DM copywriting for RM's Key Stage 3 Resources and Virtual Learning Environment. RM develops education technology, supporting education practitioners, educationalists and learners in schools and colleges across the UK. I was briefed by agency The Lines group to create a DM mailer for schools to promote RM’s Key Stage 3 DiscoverAlive and Kaleidos technology offers for teachers and learners. By creating a clear storytelling structure - Discover, Plan, Share, Deliver, Engage – the roll-fold DM mechanic uses engaging narrative to walk the reader through the proposition, logically outlining the wide-ranging classroom benefits of RM’s DiscoverAlive and Kaleidos solutions step-by-step.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: Lines group
Learning resources direct mail copy sample: RM
Extract:
HOW CAN EARTHQUAKES SHAKE UP YOUR CLASSROOM?
PLAN
lessons that bring learning to life
Kaleidos VTLE - RM’s Virtual Teaching and Learning Environment allows you to browse all your school’s digital resources that are relevant to the lesson you are preparing. Simply select the appropriate objective you want to teach, and a search will return all the resources to help you deliver it.
- Search for all digital resources available to support your chosen objective.
- Preview resources to assess suitability to the lesson.
- Quickly and easily compile a selection of activities.
- DiscoverAlive resources can be integrated into your lesson alongside resources from other sources.
‘In Geography, DiscoverAlive includes resources that cover earthquakes, coastal processes, weather and climate, rainforests and ecosystems, UK’s aging population, employment, coral reefs, fishing industry and land use in the UK.’