eDM campaign copywriting, Cisco Partner Services e-newsletters. Cisco’s communications dialogue includes regular communication encouraging collaboration with Partners (the channel). Agency Drumfish wanted a campaign approach that would cut through the normal business-to-business formats and help e-newsletters stand out. Underpinned by the 'better together' thought, simply raising a smile in pictures and words did the trick.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: Drumfish
- DESIGN: Beyond Design
E-newsletter campaign copy sample: Cisco Partner Services
Share the risk. Reap the rewards.
Dear XXXXX,
Effective collaboration with partners remains fundamental to Cisco's long-term success. We're committed to the Channel and collaboration is central to our go-to market-strategy. But now, it's becoming even more important. The market and customer priorities are changing – and we need to work together more. It's about recognising and developing business opportunities.
It's about sharing risk – and reaping the rewards.
Read how, in this second edition of your Cisco Services Partner newsletter, evolving our businesses together means everybody wins...