IFS wanted to highlight how its ERP software could offer intelligence in end-to-end manufacture, transforming data into business value. Following briefings with IFS Manufacturing subject matter experts, and desk research, I developed treatments and voiceover/supers scripts for a series of 12 succinct 60-90 second explainer videos hosted on the industry landing page. This video script sample looks at way AI can improve Customer Relationship Management.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Customer Relationship Management video copy sample, Manufacturing sector, IFS (US English)
[Excerpt]:
Web teaser:
AI IN CUSTOMER RELATIONSHIP MANAGEMENT
- How can I get meaningful insight from my campaign data?
- How can I understand and manage complaints more effectively?
- How can I ensure a better customer experience?
Watch video>
Voiceover script:
Intelligence and automation can help manufacturers to analyze marketing campaigns, streamline complaints handling and improve customer experience.
Marketing campaigns typically generate high volumes of valuable campaign data. By using Machine Learning, the data can be analyzed to predict the business impact of a promotion.
The ability to manage complaints quickly and efficiently increases customer loyalty and reduces churn. AI-based technologies such as chatbots can intelligently triage and automatically route incoming complaints, rapidly ensuring the most effective and appropriate resolution.
The IFS Aurena user interface already provides an embedded chatbot. We are currently helping companies in call-center and field service environments exploit chatbots, self-service technology and Intelligent Process Automation to increase customer satisfaction and make call handlers more effective.
Wider business benefits of using AI in Customer Relationship Management include:
- Better insight into customer behavior based on patterns and profile analysis
- The ability to link complaints to specific issues to improve quality
- …and reduced customer response times by using chatbots to triage queries and automate resolutions
Fade to:
Transform your data into business value with ERP from IFS.
Runtime: ~80 secs