IANCASTLE:FREELANCE

Website copywriter | Website copywriting and content

SaaS website copywriting, risk & financial crime decisioning platform, TruNarrative

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PROJECT & DELIVERABLES

TRUNARRATIVE: Technology copywriting for website and CIM

Accelerate agent decisioning without increasing headcount.

Virtual agent, a proprietary TruNarrative machine learning model, learns from decisions made by live agents. When enabled, it can automatically emulate human agent activity when required – for instance, when a fraud referral requires action at night and live agent resource is limited.

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Automotive website copywriting, technologies, Subaru UK

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PROJECT & DELIVERABLES

SUBARU UK: New technologies website messaging

BOXER ENGINE

All SUBAU engines sit lower and flatter, creating a vehicle that’s perfectly balanced for great handling and road holding.

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Financial services website copywriting, wishLockr.com

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PROJECT & DELIVERABLES

WISHLOCKR: website

No more awkward conversations

One thing in life is certain: at some point, it'll end. Hopefully that’s decades away. But occasionally the unexpected can happen. So make a plan: compile cherished memories, photos and a playlist. Set down your wishes and key contacts.

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Villa rental website copywriting and brand, Villa Luxe, Puerto Banus

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PROJECT & DELIVERABLES

VILLA LUXE: website and brand

Carefully designed. Beautifully furnished. Fully equipped.

Owned and styled by a luxury hotel developer, Villa Luxe brings bold, fresh thinking to Puerto Banus, Spain’s finest villa rental location. From the private pool, to beautiful gardens, to pristine accommodation and facilities, experience the exceptional…

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Web copy, First Line Defence

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PROJECT & DELIVERABLES

FIRST LINE DEFENCE: corporate website for Unexploded Ordnance (UXO) solutions

What’s buried here?

How many devices? Where and how deep? Understand your site with a detailed geophysical survey…

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Web site, consumer propositions and consulting, Ovei Personal Media Capsule

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PROJECT & DELIVERABLES

OVEI: website and value propositions

Game in an environment that's utterly immersive…

Ovei is your escape. Pilot a Spitfire. Conquer alien forces. Raise the stakes at Poker, Roulette or Black Jack online. Drive to Grand Prix victory. Rescue prisoners from their fate. Any time, day or night, Ovei waits to play...

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World of Difference website copy, Vodafone

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PROJECT & DELIVERABLES

VODAFONE: Volunteer success stories

Winners: Hungary

Attila, 31, is committed to bridging the digital divide by working for Somogy Minoritas Association, a foundation providing digital education for disadvantaged people. A teacher, cultural anthropology researcher and sociologist, Attila plans to develop a programme to successfully teach IT to disadvantaged people.

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Website copywriting, The Knightsbridge Apartments, London

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PROJECT & DELIVERABLES

THE KNIGHTSBRIDGE: website copy

A London residence with five-star standards.

In 2005, a landmark London residence was unveiled in Knightsbridge. The vision: to create private homes enjoying levels of service and facilities to rival any five-star hotel...

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Sales website copywriting, Duraflex DuraGreen windows

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PROJECT & DELIVERABLES

DURAFLEX DURAGREEN: website

Innovative thinking to help you save

Up to 80% of a double glazed window's energy loss occurs at the glass edge. Featuring warm edge technology, our windows are up to 22 times more efficient at preventing heat transfer around the perimeter...

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Luxury suites accommodation website copywriting, Strozzi Palace, Cheltenham

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STROZZI PALACE: website, SEO, e-campaigns, consulting

The best boutique hotels inspired Cheltenham's finest suites.

We studied the finest boutique hotels to create Cheltenham's Strozzi Palace. Following a £0.75M conversion our exquisite, self-contained boutique luxury suites offer everything you could dream for and more - typically for less than you'll pay for a decent double hotel room...

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Hotel & restaurant website copywriting, St Michael’s Painswick

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PROJECT & DELIVERABLES

ST MICHAEL’S: website

Eat simply. Eat well.

Food at St Michael’s is about simplicity and enjoyment: delicious, unpretentious classic dishes made personally, on the premises, by chef and owner Matt.

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SaaS website copywriting, artificial intelligence human-machine technology, Tulpa.ai

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PROJECT & DELIVERABLES

TULPA.AI: Technology copywriting for launch website

Deploy Artificial Intelligence software that understands ‘why’.

For considered, reasoned decision-making, human wisdom is irreplaceable. That’s why, for high-stakes, time-critical, exponentially complex challenges, expert pre-trained AI can help.

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Charity website copy, Karuna Connection

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PROJECT & DELIVERABLES

KARUNA CONNECTION: website copywriting

WHAT WILL MAKE A DIFFERENCE?

You will. By supporting The Karuna Connection, you will be helping to educate people to reduce infection and give those orphaned by AIDS a life with opportunity and hope. Help them celebrate life - one day at a time.

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Automotive website copywriting, model range, Subaru UK

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SUBARU UK: New website copy/TOV and model year messaging

XV. URBAN HERO. AND RURAL GETAWAY.

In the week, town is home. But at the weekends, you like to explore. A trip might see pot-holes. Tracks. Even the odd field. Compact yet capable, the Subaru XV isn’t just the perfect vehicle to sweep you effortlessly through city traffic; it’s also the ideal All-Wheel Drive Crossover, too.

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