IANCASTLE:FREELANCE

Brochure copywriter | eBook copywriting and content

Retailer Guide copywriting, Mercedes-Benz showroom Point of Sale launch

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PROJECT & DELIVERABLES

MERCEDES-BENZ UK: showroom POS guide

This Guide.

The Mercedes-Benz Retail Point of Sale programme is the culmination of more than 3 years' consultation, operational research and creative development. It will enhance your showroom environment and help you achieve successful product launches.

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Retailer Guide copywriting, Mercedes-Benz showroom environment

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PROJECT & DELIVERABLES

MERCEDES-BENZ UK: new showroom environment guide

Creating your environment.

This guide outlines the new Mercedes-Benz Retail Environment. It explains what the programme consists of, showing you how to get the most business benefit out of your new POS elements.

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Automotive brochure copywriting, all-new Outback, Subaru UK

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PROJECT & DELIVERABLES

SUBARU UK: All-new Outback brochure/eBook copy

ALL-NEW OUTBACK. CHOOSE YOUR NEXT ADVENTURE.

All-new Outback is, quite simply, the toughest, most rugged, most capable SUBARU SUV ever produced. Whether it’s an icy school run, a motorway commute or a wet gravel track ascent, the latest Outback guarantees sure-footed capability and total confidence at the wheel.

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Hotel brochure copywriting, Mykonos Grace, Grace Hotels

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PROJECT & DELIVERABLES

GRACE HOTELS: Mykonos Grace brochure

relax, unwind

Step out onto a pristine white balcony: the Cyclades archipelago is before you. The views are breathtaking - especially from a heated plunge pool on the terrace of one of our suites

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Hotel brochure copywriting, Getaway Breaks, Best Western

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PROJECT & DELIVERABLES

BEST WESTERN: Getaway Breaks brochure

Individually yours

For location, facilities, comfort and cuisine, relax: Just look to Best Western. With over 225 hotels across the UK, we offer our unique welcome whenever and wherever you want to stay.

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Retail finance copy re-style, consumer guides, Bradford & Bingley

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PROJECT & DELIVERABLES

BRADFORD & BINGLEY: Retail guides

Let's look forward to an enjoyable retirement

What we don't need to tell you is that pension planning is a real priority. You've heard it a million times already. Instead, we'll simply explain - as simply as we can - the essentials you really need to know.

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Smart Care launch event campaign, Cisco

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PROJECT & DELIVERABLES

CISCO: launch event campaign collaterals

Wake up to Smart Care

You've seen what's at stake. We've given you the inside track. Now it's time to make the difference: to recruit partners and get them selling Cisco Smart Care Service. Wake up to Smart Care.

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Employee handbook copywriting & editing, Domino’s

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PROJECT & DELIVERABLES

DOMINO’s: Employee career development handbook

Together we'll deliver.

At Domino's Pizza we've a simple belief: the company with the best people wins. That's you. That's your colleagues. That's us. Working together. Delivering as a team.

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NewWorld mortages consumer guides, Commonwealth Bank

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PROJECT & DELIVERABLES

COMMONWEALTH BANK: Retail launch guides

How much do you want to borrow?

New World lives in the real world. We know not everyone can afford, nor even wants to buy a home on a single income. Equally, not everyone is a permanent employee with years of service behind them. We take a realistic approach with our mortgage lending criteria.

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Modumax trade campaign, Hamworthy Heating

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PROJECT & DELIVERABLES

HAMWORTHY HEATING: Condensing boilers trade awareness campaign

Get a deeper understanding

Wall hung condensing boilers. Convenient. Compact. But traditionally not the most controllable choice. Enter Milbourne - adding controllable condensing to your install options.

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NewWorld mortages insurance guide, Commonwealth Bank

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PROJECT & DELIVERABLES

COMMONWEALTH BANK: NewWorld surance guide

Don't worry. We're looking out for you.

A mortgage is a long term financial commitment. How would you manage if you couldn't work because of an accident, illness or involuntary unemployment?

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Retailer incentive copywriting, Jet

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PROJECT & DELIVERABLES

JET: Jet Big launch pack to staff

Big news. Big rewards.

Whether you're working full time or part time in a Jet service station, we've great big news for you. Through the rest of this year, we're going to be thinking big: with big opportunities, big incentives, big rewards and big thanks.

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Charity pocket guide copy development, National Autistic Society

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PROJECT & DELIVERABLES

NATIONAL AUTISTIC SOCIETY: pocket guide for staff and volunteers

Together we can...

Whether we work in an office, schools or a specialist centre, our goal - to provide a better life for those affected by autism - is the same. When clients turn to us for help, we do our utmost to provide it. If clients ask our advice, we have their best interests at heart. If they need practical support, we use our knowledge and connections to co-ordinate resources.

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Promotional abstract copy, Ovei capsule, Economist Media Convergence Forum, New York

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PROJECT & DELIVERABLES

OVEI: Forum abstract

Ovei digital media experience capsule

Ovei unites the excitement of ubiquitous media, the power of experiential and sensory technology and the potency of media convergence...

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B2B advertising campaign, Perforce Software

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PROJECT & DELIVERABLES

PERFORCE SOFTWARE: B2B press and online advertising campaign

The best ideas evolve.

Great ideas don’t just happen. They evolve. Development teams think and work fast. Don’t miss a breakthrough. Version everything with Perforce.

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Tarsier Airport Radar sales brochure, QinetiQ

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PROJECT & DELIVERABLES

QINETIQ: Airport Radar brochure

Look closer. See more.

Airport runways and estates are notoriously difficult to monitor for safety and security hazards. Effective operations depend on knowing precisely what should - and should not - be there. For increased safety, reduced operating costs and better security, QinetiQ Airport Radar holds the key.

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Consumer Press Brand Advertising, SMC Networks

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PROJECT & DELIVERABLES

SMC NETWORKS: Press advertising

I am your media star

Forward and rewind video including DivX and MPEG 4. Play MP3s. Browse your photos. Flick between hundreds of internet radio channels. Find out who you can be with home entertainment networking from SMC.

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Automotive sales promotion copywriting, Volvo Car UK

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PROJECT & DELIVERABLES

VOLVO CAR UK: sales promotion campaign assets

Head of design, Volvo Car Corporation

A Volvo is seen as a smart buy. You’re not making a huge statement or showing off. You’re being yourself.

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Corporate brochure and brand positioning, Hamworthy Heating

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PROJECT & DELIVERABLES

HAMWORTHY HEATING: corporate brochure and brand positioning

Responsibility. A quality you'll warm to.

Commercial heating isn't simply a technical challenge. It's a social responsibility, too. Day and night, in public and commercial buildings the world over, Hamworthy Heating systems are at work.

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Leisure feed range brochure copy refresh and editing, Spillers

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PROJECT & DELIVERABLES

SPILLERS: Range brochure

Taste matters.

Feed should be nutritious. But taste matters too. Especially if you’re faced with a horse that’s choosy about what it eats.

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Fibre feeds promotional campaign, Spillers

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PROJECT & DELIVERABLES

SPILLERS: Press advertising & direct mail

The perfect complement.

It's routine: adding fibre to your horse's feed is important for digestive health. But is it working as well as it could? Shouldn't fibre really complement the mix or cube you use?.

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Education direct mail, RM Key Stage 3 Resources and Virtual Learning Environment

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PROJECT & DELIVERABLES

RM: education VLE direct mail

How can Earthquakes shake up your classroom?

Browse all the school's digital resources relevant to the lesson you're preparing. Simply select the appropriate objective you want to teach: a search returns all the resources to help you deliver it.

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Automotive model brochure copywriting and content development, Volvo Car UK

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PROJECT & DELIVERABLES

VOLVO CAR UK: model brochures

Get more out of life with a new Volvo V70.

Should estate flexibility and space spell the end of driving responsiveness and fun? We don’t think so. Take off in a Volvo V70. See for yourself.

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Energy asset investment ebook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Optimizing Asset Investment in the Energy Sector eBook

ASSET MANAGEMENT FOR A SECTOR IN TRANSITION

Given limited resources, including a diminishing skilled workforce and finite capital, organizations are increasingly looking to predictive asset maintenance to extend asset lifetimes.

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Automotive fulfilment brochure content development, Volvo Car UK

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PROJECT & DELIVERABLES

VOLVO CAR UK: fulfilment brand brochure

Bo Alfredson. Volvo Engineer.

I drive home each night from work just like anyone else. The difference is, I know I've helped people sleep a little better.

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Luxury suites guest guide copywriting, Strozzi Palace, Cheltenham

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PROJECT & DELIVERABLES

STROZZI PALACE: guest guides

Welcome to Boutique Luxury at the Strozzi Palace, Cheltenham

We’re all about keeping things simple and stylish…and doing them extraordinarily well. This brief guide will explain a little more about your suite and our facilities…

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Healthcare brochure copywriting, Living with diabetes guides, BD Medical

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PROJECT & DELIVERABLES

BD MEDICAL: Living with Diabetes Guides (children, adults, seniors, carers)

Life is for living.

The next couple of months will seem very different. A diabetes diagnosis means adjusting to new routines. Feeling anxious or worried is only natural. But by taking one day at a time, you’ll find one thing soon becomes clear. Life is for living.

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Healthcare brochure copywriting, Teenagers Living With Diabetes guides, BD Medical

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PROJECT & DELIVERABLES

BD MEDICAL: Living with Diabetes Guided (teenagers)

Chill. Together we’ll sort this.

You’re reading this booklet because you need to start injecting insulin. Sure: it’s a bit of a pain. But we’ll sort this together. Injecting isn’t difficult. It’s easy to learn. It’s quick and non-disruptive to your day.

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Healthcare copywriting, pharma contract manufacture press ads, Wockhardt.

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PROJECT & DELIVERABLES

WOCKHARDT: contract manufacture press campaign

To really compete, talk to Mark. He'll get you ahead

Mark keeps fit daily. He cycles, trains and runs. He's not afraid to break a sweat. As Head of Contract Manufacturing Services at Wockhardt, Mark takes challenges in his stride.

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School prospectus, Wilmington grammar school for girls

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PROJECT & DELIVERABLES

WILMINGTON GRAMMAR SCHOOL FOR GIRLS: prospectus

INDIVIDUALITY

Know your strengths. Recognise your abilities. Follow your chosen path.

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New Energy Sources eBook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: New Energy Sources eBook

A NEW ENERGY LANDSCAPE

As society increasingly demands decisive action on climate change, the global move towards decarbonization and sustainable energy is rewriting traditional business models

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CEO Advisors’ Guide eBook copywriting, IFS

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PROJECT & DELIVERABLES

IFS: Achieving value from enterprise-wide technology change eBook

GOING LIVE IS NOT A MEASURE OF SUCCESS

Businesses exist to make money, so any change project should show a fiscal, value-based improvement through growing revenue, cutting costs, or mitigating risk…

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E-Newsletter campaign, Cisco Partner Services

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PROJECT & DELIVERABLES

CISCO: Partner Services E-Newsletter campaign

Things look better together

The market and customer profiles are changing - we need to work together more. It's about recognising and developing business opportunities. It's about sharing risk - and reaping the rewards...

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Hotel brochure copywriting, Santorini Grace, Grace Hotels

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PROJECT & DELIVERABLES

GRACE HOTELS: Santorini Grace brochure

romance, reflection

Private terraces and balconies take your living space outside. Sink into a heated plunge pool. Marvel at the Caldera and Skaros Rock Venetian ruins below. Soak up the glowing Santorini sunsets.

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Automotive DM copywriting, E-Class, Mercedes-Benz UK

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PROJECT & DELIVERABLES

MERCEDES BENZ: DM model brochure

E is for Dynamic multicontour seats

On long journeys, encouraging circulation in the back and shoulder muscles can help prevent fatigue. So the multi-contour backrest has a massage function at fingertip control. We admit it. We'll use any opportunity to keep you happy behind the wheel.

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