IANCASTLE:FREELANCE

Construction copywriter | Construction and Engineering copywriting & content

Construction and Engineering copywriting. Build stories that sell.

I’ve written extensively across the engineering and construction sectors, ranging from corporate and product collateral, websites and campaigns for heating, fenestration, and industrial system OEMs to thought leadership white papers, blogs, case studies and eBooks for sector-specific ERP software. Some copywriting samples follow.

The construction and engineering sectors face many pressures. Faced with rising cost of materials, and diminishing margins, establishing robust fiscal management and real-time budgetary control is top of the board’s agenda. Prime contractors and EPC (Engineering, Procurement, and Construction) firms are trying to balance on-time, on budget project delivery against a scarcity of skilled labour and complex, often uncertain, global supply chains. It’s therefore no surprise my writing commissions often surround explaining technology and digitalization, providing context and encouragement for firms to move away from multiple spreadsheets to operations driven by access to a single, enterprise-wide master data source. In the process I have written about the latest sector trends and advancements including Building Information Modelling (BIM); Artificial Intelligence (AI); smart-buildings; drones; 3D printing; modular (off-site) modern methods of construction and the move to ‘build and maintain’ lifecycle business models.

If you have interesting Engineering and Construction projects and technologies, let me help you share stories that sell. Call me today.

Get in Touch

Modumax trade campaign, Hamworthy Heating

Disclaimer

PROJECT & DELIVERABLES

HAMWORTHY HEATING: Condensing boilers trade awareness campaign

Get a deeper understanding

Wall hung condensing boilers. Convenient. Compact. But traditionally not the most controllable choice. Enter Milbourne - adding controllable condensing to your install options.

View More

Sales website copywriting, Duraflex DuraGreen windows

Disclaimer

PROJECT & DELIVERABLES

DURAFLEX DURAGREEN: website

Innovative thinking to help you save

Up to 80% of a double glazed window's energy loss occurs at the glass edge. Featuring warm edge technology, our windows are up to 22 times more efficient at preventing heat transfer around the perimeter...

View More

Corporate brochure and brand positioning, Hamworthy Heating

Disclaimer

PROJECT & DELIVERABLES

HAMWORTHY HEATING: corporate brochure and brand positioning

Responsibility. A quality you'll warm to.

Commercial heating isn't simply a technical challenge. It's a social responsibility, too. Day and night, in public and commercial buildings the world over, Hamworthy Heating systems are at work.

View More

Asset lifecycle servitization white paper copywriting, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: Asset lifecycle servitization: the new business model for the construction sector’ white paper

CONSTRUCTION MEETS OPERATION AND MAINTENANCE

Facing low sector margins, high risks and minimal profits for building assets, general contractors are realizing that they’re walking away from more money on the table once an asset is complete.

View More

‘Managing risk’ construction white paper copywriting, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: ‘Managing risk through the construction project lifecycle’ white paper

A NEED FOR REAL-TIME VISIBILITY

Quantifying construction project risk has never been more important. Facing lower margins and increasing competition, safeguarding business profitability, not growth, is now front of mind.

View More

‘Plant & Equipment Management’ Construction white paper copywriting, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: ‘Total control: Plant & Equipment Management’ white paper

TOTAL CONTROL

Centralized, company-wide asset visibility averts costly idle or underutilized resources...

View More

Construction & Engineering case study copywriting, Derome, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: Case study

FURTHER DIGITIZATION PLANNED

IFS means we can innovate quickly to deliver valuable customer-centric functions. In a commoditized sector, it sets us apart.

View More

Construction & Engineering case study copywriting, Babcock Energy & Marine, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: Case study

FLEXIBILITY FOR THE MOST DEMANDING PROJECTS

It’s amazing to think that using IFS applications, we can deliver a 65,000 tonne aircraft carrier that will sail the seas for the next 50 years.

View More

Infrastructure Construction Projects: The New future? AI thought leadership blog copywriting, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: ‘Infrastructure Construction Projects: The New future?’ thought leadership blog

MODERN CONSTRUCTION: FULL DIGITAL LIFECYCLES

Within 5 years, 50% of all construction projects will use offsite/modular manufacturing and/or 3D printing, with prefabricated modules accounting for up to 25% of the construction.

View More

‘The hidden cost in Construction’ AI thought leadership blog copywriting, IFS

Disclaimer

PROJECT & DELIVERABLES

IFS: ‘The hidden cost in Construction’ thought leadership blog

PROTECTING PRESSURED MARGINS

Whilst renting machinery and plant assets is financially attractive, unless used effectively, hired assets also represent a significant hidden cost.

View More