Smart Care B2B case study copywriting, IFS. Smart Care is America’s largest independent commercial kitchen equipment service and maintenance organization. Interviewing this client unpacked a wealth of performance improvements, providing a compelling case for IFS software and its Success consultancy services.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Case study copy sample, Service sector, IFS (US English)
[Excerpt]:
Priority access for growth
Since January 2020, Smart Care has used IFS in the Cloud including ERP, FSM and PSO via Software-as-a-Service (SaaS). “We could see, given the fact that we're a cloud SaaS-based customer, that to support the rapid business changes required, we’d need to continue to develop and innovate with IFS on the platform for a sustained period, at least 2-5 years,” says Ozgul. “And we also knew that we’d want priority access to specialist, expert IFS resource regularly, at pace. So, it made sense to build an IFS Success contract into our budget and make it part of our organization’s modus operandi going forward.”
[Excerpt]:
Acquiring data
The growing network of affiliates means the company has access to an increasing pool of valuable, but disparate,
operational data. “The data we acquire is actually the big prize in all this,” explains Ozgul. “By integrating data into our own systems, our data warehouse and our analytics strategies, we can commercialize it across the Smart Care customer base. We already capture over 500,000 service events across different ranges of equipment annually. Using Artificial Intelligence (AI) and Machine Learning (ML) we’ll be able to predict service requirements with 80-90% accuracy. If we can do that, within 2-3 years we’ll be able to guarantee equipment uptime with innovative subscription-based service models.”
[Excerpt]:
Moment of Service™
In terms of commercial results that impact Smart Care’s Moment of Service™, Ozgul is optimistic. “Our goal for technician utilization this year was 80%. We are now clocking at 85-86%. Some of our executives had thought that 80% utilization was a theoretical limit. So that’s obviously driven up our profitability. There’s no question that it’s directly attributable to the people, the process and the technology we now have with this partnership.”