Pukka Herbs B2B case study copywriting, IFS. Selling over 500 million cups of organic tea across 49 countries a year and experiencing year-on-year growth of between 25%-30% for the last decade, this case study highlights the value of IFS software for companies seeking to scale globally.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Case study copy sample, Manufacturing sector, IFS (US English)
[Excerpt]:
Visibility supports market agility
One of Pukka’s biggest priorities is to map and effectively manage its complex supply chain, ensuring availability of all the organic herbs it needs. “We closely monitor what’s going on around the world, especially around new markets or trends,” says David Anderson, Pukka’s Head of Office Projects & IT. “Now we can respond faster with an accurate view of stock positions in multiple locations including stock in transit.
We can quickly react to high or low sales scenarios by ensuring we have the right stock in the right place at the right time. We can see and plan for new demand—for example, mirroring US trends to bring turmeric to our UK drinks offer.”
Pukka uses IFS HR, Finance, Sales, Purchasing and Planning modules, and the benefits have been far-reaching. “The new systemized approach is saving us hours every day,” says Anderson. “IFS has allowed our users to accomplish more in less time. Staff can use lobbies to see what needs to be done, improve processes to reduce administration, create electronic documentation and personalize their screens. Managers have a top-level view of activities in their teams with reports at their fingertips. Key partners in our supply chain have also benefited through the automation and integrations we’ve put in place.”
Excerpt:
Easy personalization
Staff reaction to the system has been exceptional. “Once users understood how they could personalize the screens and reports used on a daily basis, they loved using it,” says Anderson. “One of the important success factors was that the IFS team not only understood what we were trying to achieve as a project, but also understood Pukka itself and its culture.”
Operating through Pukka Herbs in the UK and multiple companies held within Pukka Inc. in the US, IFS allows all operations to be managed under one instance in the accounts. After successfully implementing the core solution, Pukka has recently introduced employee expenses using the mobile app. “The ability for employees to log their expenses when they’re sat in the restaurant or when they’ve just paid for the taxi demonstrates the flexibility,” says Anderson.
As a global business, one that both imports and exports, Brexit is definitely the biggest challenge Pukka faces today. Anderson is optimistic. “With the IFS system in use throughout the business, we’re in a strong position. We look forward to working with IFS in the future and really seeing where the journey goes from here.”