Derome B2B case study copywriting, IFS. Thanks to IFS ERP software, timber industry leader Derome has united some 145 sites across Sweden, Norway and the UK with access to a single customer database. Interviewing the company’s head of IT ensured I surfaced several compelling insights and successes.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Case study copy sample, Construction and Engineering sector, IFS (US English)
[Excerpt]:
Following a major IFS ERP system go-live in 2020, timber industry leader Derome has successfully united 145 sites across Sweden, Norway and the UK with access to a s ingle customer database and company-wide BI reporting.
Rapid growth
In 2019 the company chose IFS as its new business platform. Explains Andreas Foda, Head of IT for Derome AB, “Over the last five years, which includes the period when we started rolling out IFS in 2020, the group has grown from 1300 to over 3000 employees. Our main objective with the solution is increasing efficiency by tying together internal processes including finance, sales, manufacturing, logistics, and customer services.”
[Excerpt]:
Single customer view
One of the biggest benefits Derome has seen since introducing IFS derives from having all the company’s customer records within the same system. Explains Foda, “For the first time we’re able to understand multi-layered customer relationships. For example, a customer who has perhaps completed a major forest sale with us in the past may walk in to one of our construction stores to make a purchase. Now, with a 360-degree view of customer data, we can identify individuals at the point-of-purchase and manage their account and invoicing experience with us accordingly.”
Increased visibility
Demand forecasting and planning is now far more accurate.“40% of Derome’s sawmill production is sold in our own hardware stores,” says Foda. “Now with a unified database we can understand sales cycles and plan production and stockholding company-wide. Previously we would have to analyze this manually.”
The data in IFS has also enabled the development of a web shop for customers. “They can log in to place, amend and trace orders and accurately check local stock levels in store in real-time. They can also contact our customer service agents,” says Foda.