Babcock B2B case study copywriting, IFS. IFS provides Babcock Energy & Marine with a full enterprise software solution to build, manage and maintain highly complex critical assets as part of multiple, high-value projects. This case study sample illustrates the importance of highlighting commercial metrics and compelling first-hand narrative to bring stories to life.
- COPY: Ian Castle, Freelance Copywriter
- CLIENT: IFS
Case study copy sample, Construction and Engineering sector, IFS (US English)
[Excerpt]:
From first implementing IFS as its financial solution 20 years ago, today Babcock International is using IFS as a full ERP system across multiple business units. Building, managing and maintaining highly complex critical assets as part of multiple, high-value projects, Babcock has completed over 4,630 projects with IFS software to date.
Explains Sean Donaldson, Managing Director of Babcock Energy and Marine, and the Rosyth site: “We’re involved in everything from managing critical infrastructure to delivering operational maintenance, upgrades and repairs to vessels. With 12,000 users across the Marine division, and up to 1600 online at once, we rely on IFS as our single point of truth.”
[Excerpt]:
Solution flexibility for the most demanding projects
Babcock sets the bar high when it comes to system capability. “The software needs to be extremely flexible,” explains Barry Logan, ERP Solutions Manager. “The activities across our sites are all very different, ranging from building ships, to refitting ships, to looking after submarines, to designing new pieces of kit straight from the drawing board.
“For example, each aircraft carrier is 280 metres long, weighs 65,000 tonnes and comprises some 3,013 compartments. Over the 10-year build, we had to split the program into almost 500 projects. That’s over a quarter of a million shop orders, almost 600,000 work orders, millions of operational lines and 1.4 million of material lines.”
Babcock’s customers benefit directly from IFS too. “As a project-based company, we connect everything to a project,” Logan explains. “IFS gives our customers confidence because all the materials, sub-contracts, costs and labour are all captured by the solution. The level of detail and ability to drill down if needed works for everyone involved.”