Many of my B2B copywriter briefs are for global data and business intelligence brands operating a Software as a Service (SaaS) digital business model. In these highly competitive and dynamic spaces (for instance ERP software, identity verification, fraud prevention and risk control) messaging and content really needs to achieve standout – especially as most audiences are typically senior C-suite stakeholders. Some B2B copywriting examples follow.
Over the years I’ve been fortunate to work with several market leaders like IFS, TruNarrative, D&B, LBM, GB group, Perforce and more creating assets including web sites, email campaigns, white papers, eBooks, articles, case studies and blogs. Three weeks after go-live, my web copy for TruNarrative helped to secure the founder a business sale worth almost £140m.
If carefully honed, well-researched precision messaging appeals to advance your B2B brand ambitions as a disrupter, call today.
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