Sales promotion copywriting and creative for Volvo Car UK. Writing on the Volvo account with various agencies for over nine years, my work spans almost every asset type and media: Direct mail; consumer model, brand and soft product sales assets and promotions; video scripting; web and email; and dealer network communications, helping to support the brand's metamorphosis from 'safe' to 'safe and exciting'.
- COPY: Ian Castle, Freelance Copywriter
- AGENCIES: various
