My first freelance automotive writer gig was on the Volvo account back in 1995. It went rather well. Since then, I’ve been fortunate to have delivered hundreds of commissions working on leading car marques. My sales and marketing copy includes work for leading auto ad agencies and car manufacturer brands including Mercedes-Benz, Volvo, Subaru, Toyota and Lexus. See some copywriting and content samples below.
Spanning both consumer and business fleet audiences, I’ve written for new vehicle models and soft products across almost every segment – premium executive and compact family saloons, luxury performance sports coupes, all-wheel drive crossovers, SUVs and people carriers, and urban city cars.
With more and more drivers and business fleet managers now factoring environmental impact, cost-of-ownership and passenger safety alongside performance when making their shortlist, positioning and explaining advanced passenger car technologies clearly is vital. My messaging and campaign copywriting has unpacked hybrid, plug-in hybrid, battery-electric vehicle (BEV) and hydrogen fuel cell advances; explained cutting-edge intelligent active and passive safety systems; and helped to de-mystify business vehicle finance and taxation.
Automotive electrification is now the future. From 2025, under the ZEV (Zero Emmission Vehicle) mandate, OEMs must ensure 28% of all new UK car sales are electric – or face stringent government penalties. As competition around low and emission-free motoring intensifies, let me help your marque tell stories that sell.
Get in TouchView MoreE is for Dynamic multicontour seats
On long journeys, encouraging circulation in the back and shoulder muscles can help prevent fatigue. So the multi-contour backrest has a massage function at fingertip control. We admit it. We'll use any opportunity to keep you happy behind the wheel.
View MoreGet more out of life with a new Volvo V70.
Should estate flexibility and space spell the end of driving responsiveness and fun? We don’t think so. Take off in a Volvo V70. See for yourself.
View MoreXV. URBAN HERO. AND RURAL GETAWAY.
In the week, town is home. But at the weekends, you like to explore. A trip might see pot-holes. Tracks. Even the odd field. Compact yet capable, the Subaru XV isn’t just the perfect vehicle to sweep you effortlessly through city traffic; it’s also the ideal All-Wheel Drive Crossover, too.
View MoreBOXER ENGINE
All SUBAU engines sit lower and flatter, creating a vehicle that’s perfectly balanced for great handling and road holding.
View MoreBo Alfredson. Volvo Engineer.
I drive home each night from work just like anyone else. The difference is, I know I've helped people sleep a little better.
View MoreALL-NEW OUTBACK. CHOOSE YOUR NEXT ADVENTURE.
All-new Outback is, quite simply, the toughest, most rugged, most capable SUBARU SUV ever produced. Whether it’s an icy school run, a motorway commute or a wet gravel track ascent, the latest Outback guarantees sure-footed capability and total confidence at the wheel.
View MoreHead of design, Volvo Car Corporation
A Volvo is seen as a smart buy. You’re not making a huge statement or showing off. You’re being yourself.
View MoreCreating your environment.
This guide outlines the new Mercedes-Benz Retail Environment. It explains what the programme consists of, showing you how to get the most business benefit out of your new POS elements.
View MoreThis Guide.
The Mercedes-Benz Retail Point of Sale programme is the culmination of more than 3 years' consultation, operational research and creative development. It will enhance your showroom environment and help you achieve successful product launches.
