The new Mercedes-Benz showroom environments across the UK are the result of extensive research and creative development. Following the programme launch, Agency claydonheely asked me to develop copy for a recommendations guide for retailers. The 28pp piece succinctly outlines the POS assets, successful display strategies, maintenance tips and signposts advice and support services. Content is confidential; no extracts are available.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: claydonheeley
