Launching the most technologically advanced and premium Subaru Outback ever built, this sales brochure messaging for the all-new Outback celebrates a much-loved vehicle that has continuously improved and evolved for over 25 years. Highlighting its tough, rugged off-road capabilities, the narrative entices buyers using the allure of adventure enabled by class-leading safety and handling performance technologies.
- CLIENT: IM Group
- COPY: Ian Castle, Freelance Copywriter
Sales brochure/eBook copywriting sample: All-new Subaru Outback
[Extracts]
COMFORTABLY SUPERIOR PERFORMANCE.
Enjoy new levels of control, stability, and ride comfort in a quiet, hushed cabin, thanks to a refined Symmetrical All-Wheel Drive and Subaru Global Platform. You’re free to go anywhere with the all-new Outback. A commanding driving position ensures optimum visibility, whilst smooth driving performance, outstanding rough road capability and a high ground clearance provide the ultimate in driving confidence to tackle any adventure.
DUAL FUNCTION X-MODE WITH HILL DESCENT CONTROL
Steep, wet or slippery terrain is no match for Outback. Newly evolved X-MODE provides reliable control. Using the 11.6-inch touchscreen, switch between [SNOW/DIRT] mode to confidently negotiate snow, dirt, or gravel, or [D.SNOW/MUD] mode for soft conditions where lesser vehicles get stuck. When X-MODE is activated, Hill Descent Control automatically maintains a constant speed when travelling downhill: all you have to do is steer.
SI-DRIVE
At the press of a button, SUBARU Intelligent Drive (SI-DRIVE) lets you adjust the throttle and gear-shifting response to give you immediate power and agility on demand. Select Sport Mode for instant throttle response, ideal for enjoying winding roads, or Intelligent Mode for more fuel-efficient power delivery around town or on long journeys.
CLEARANCE BY DESIGN
Outback is engineered to drive on or off-road and overcome tough terrain. The high 213mm ground clearance maximises approach, departure and ramp angles, minimising the risk of the bumpers or chassis getting damaged or stuck.
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FEEL THE DIFFERENCE. TRAVEL FIRST-CLASS.
With a completely re-imagined cabin interior, all-new Outback ensures you and your family travel first class. In the front, the windscreen and side windows have retreated to maximise the sense of freedom and space, whilst a longer bodyshell further enhances rear passenger leg room. The ride is quiet, smooth and comfortable; everyone arrives refreshed, however long the journey.
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INFOTAINMENT.
TABLET-LIKE SIMPLICITY, EFFORTLESS CONTROL.
Staying connected and in touch is important – especially out on the road. With a completely redesigned next-generation infotainment system, the new Outback shows the way. Touch, swipe or drag to navigate the large, intuitive 11.6" infotainment touch screen, or simply use your voice. Bring up maps*¹, find contacts, send messages, select driving modes, and access compatible apps, news, music, podcasts and more.