Agency claydonheeley managed point of sale (POS) for the Mercedes-Benz new retail showroom environment programme across the UK. I was briefed to develop copy for the 24pp Point-of-Sale launch guide to retailers, clearly explaining the different rollout phases and kit options for display systems and panels. Content is confidential; no extracts are available.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: claydonheeley
