Runway debris (Foreign Object Debris – FOD) represents a major hazard to aircraft movements. The Concorde tragedy in 2000 was largely attributed to a small strip of metal on the runway at Paris Charles de Gaulle. Traditionally, runway aprons are regularly checked by manual patrols – a costly, operationally disruptive and difficult task especially in poor visibility. Agency RPG briefed me to draft this brochure for Tarsier, a revolutionary new high resolution airport radar system developed by QinetiQ. The resulting creative theme ‘Look closer – see more’ highlights the acuity and constancy of radar surveillance, detecting fragments of metal, plastic, glass, wood, fibre-glass and animal remains at a distance of up to 2km.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: RPG Associates
B2B technology sales copy sample: QinetiQ
[Extract]
Cover:
Look closer. See More.
Spread 1:
Excess Baggage.
Image: Bolt on tarmac
Airport runways and estates are notoriously difficult to monitor for safety and security hazards.
Effective operations depend on knowing precisely what should - and should not - be there.
The challenges are diverse: foreign objects and debris. Perimeter security.
Surface and operational movements. Birds.
Currently, safety and security falls to manual checks. But demanding airport schedules may allow runway inspections just a few times a day.
Tarsier® is a compact radar system from QinetiQ, the world’s radar technology leader. It redefines the concept of autonomous, all-weather and all-area surface surveillance.
For increased safety, reduced operating costs and better security, QinetiQ Airport Radar holds the key.
Spread:
Image: shard on tarmac
See through the clutter
The high-resolution radar sensor, coupled with advanced signal processing delivers unequalled airport surveillance.
In runway debris tests, a replica of the metal shard responsible for the Concorde tragedy was detected at 1600m.
In a perimeter security role, individual intruders can be detected and tracked up to 5 km.
QinetiQ Airport Radar automates Airport Surveillance - 24/7/365.