Many horse owners choose to augment their horse’s mix or cube feed with fibre. This campaign, comprising consumer press advertising, trade promotion with a sales incentive, successfully positioned Spillers’ Cool Fibre and Conditioning Fibre products as the perfect nutritional complement to ensure optimum equine health.
- COPY: Ian Castle, Freelance Copywriter
- AGENCY: RPG Associates
Promotional campaign copywriting sample: Spillers
Press ad:
The perfect complement.
It’s routine: adding fibre to your horse’s feed is important for digestive health.
But is it working as well as it could? Shouldn’t fibre really complement the mix or cube you use?
Now, for the first time, with new SPILLERS® Fibre feeds, it can.
Using a low energy feed? Choose SPILLERS® Cool Fibre with magnesium. Or for a conditioning feed, choose SPILLERS® Conditioning Fibre with extra soya oil and protein. In recent trials* 8 out of 10 horse owners preferred SPILLERS® fibres over a leading competitor brand.
The perfect complement. Only from SPILLERS®.
Feed from our experience.
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Trade DM mailer:
Cover:
Choose the perfect partner
Inside:
SEE THE DIFFERENCE
In recent trials*, 8 of 10 horse owners preferred SPILLERS® fibres over a leading competitor brand.
So there you have it.
Horse owners know that adding a double handful of fibre to their horse’s diet is good for digestive health. Our trials have also proven that horse owners care very much about which fibre they choose.
The perfect complement
Now for the first time our customers can choose something that perfectly complements the mix or cube that they use: SPILLERS® Cool Fibre to complement low energy feeds and SPILLERS® Conditioning Fibre to complement conditioning feeds.
HEALTHY SUPPORT
‘See the difference’ with our nationwide launch campaign…
From October 2007 we unveil our nationwide launch. Expect national press, web and direct mail campaigns, plus free instore merchandising including point of sale, posters, banners and much more.
(Campaign asset pics)
CALL NOW
To find out more about the products, the campaign promotion and the great in-store merchandising and promotion kit, contact your local MARS Horsecare UK Regional Sales Manager below…